AWARE's mission is to educate the public, organizations, and individuals about issues related to personal safety.
AWARE is a source of information, and support for people, primarily women, learning how to cope with violence. AWARE is focused on self-protection and self-defense skills that can enable women to avoid, resist, and survive situations ranging from low levels of aggression to extremely violent assault.
As an acronym, AWARE stands for Arming Women Against Rape and Endangerment, but don't interpret the word "arming" too literally. In our name, it implies that one can (and indeed should) be armed with courage, spirit, knowledge, and determination, whether or not one is armed with an extrinsic weapon.